MCM holds Commerce Fest ‘Bizbuzz’ and webinar on Digital Marketing
Chandigarh: Finnexus- the Commerce society of Mehr Chand Mahajan DAV College for Women, Chandigarh organised commerce fest ‘Bizbuzz 2.0’.
Principal Dr. Nisha Bhargava graced the fest as the Chief Guest. Inaugurating the fest, Dr. Bhargava expressed appreciation for the organising skills of the students who executed the event immaculately and added that such events provide students the opportunity to showcase their talent as well as put into practice the concepts learnt in the classroom.
Various competitions- Finance Express, Case Study, Guess the Product, On the spot Marketing and Treasure Hunt were organised as part of the fest to hone the skills of the students.
Around 1000 students participated in the event, making it a success.
In another event, the Postgraduate Department of Commerce held a webinar titled ‘A day in the life of a Digital Marketer’. The resource person for the webinar was Mr. Gobind Raj Singh Aulakh, Senior Marketing Manager, Prepladder.
A total of 188 students and faculty members attended the event that was held in hybrid mode.
Mr. Aulakh acquainted the participants with the day-to-day functioning of digital marketers and shared insights into one of his past marketing campaigns, along with the challenges faced and how he overcame them.
Mr. Aulakh also shed light on numerous digital marketing tools available for researching and guided the students about various digital marketing skill sets required in the industry.