Prior approval of Media Monitoring and Certification Committee required for political advertisements : DEO

Panel formed to keep vigil over paid news- DEO

Mohali: To keep a strict vigil over paid news and advertisement content in the scheduled Assembly elections, the Media Certification and Monitoring Committee (MCMC) at district level has been constituted, District Election Officer-cum-Deputy Commissioner Mohali Mrs Isha Kalia said that candidates for electronics media (including online paper, radio, TV, cinema hall and social media and bulk / voice messages on mobile) Pre-certification from district level MCMC is mandatory for a cell in this regard has been set up at District Administrative Complex, Mohali, Room No. 440.
Deputy Commissioner also appealed to the cable operators of the district to get a copy of such approval from any political party / candidate before running a political advertisement and had sought the cooperation of representatives of political parties and the media to curb the negative trend of paid news.
DEO said, the Election Commission of India (ECI) had made a concerted effort to curb the media coverage of money laundering and said that Media Certification and Monitoring Committee (MCMC) has been constituted at the district level. Notice will be issued to the concerned candidate / party immediately upon receipt of suspicious ‘paid news’.
The candidate has to reply within 48 hours after receiving the notice from the Returning Officer. In case of non-response, it will be treated as paid news, after which the cost will be credited to the candidate’s account and the Election Commission will be informed for further action.
Apart from this a letter would also be written to Press Council of India and National Broadcasting Standards Authority for action against the said agency.
24-hr monitoring
DEO Mrs Isha Kalia said the Media Certification and Monitoring Committee (MCMC) would monitor the print media, electronic media and social media 24-hour as per the instructions of the Election Commission so that appropriate action could be taken against paid news and uncertified advertisements and said that pre-certification is required for candidates to telecast advertisements on electronic media.

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