THE AMAN SANDESH TIMES
Chandigarh :
The Central Bureau of Communication (CBC), Chandigarh—under the Ministry of Information and Broadcasting—in partnership with the UT Administration, is actively observing the 7th edition of Poshan Pakhwada from April 8 to April 22, 2025. The campaign aims to promote awareness around nutrition, health, and hygiene through community-driven activities and cultural outreach.
As part of the initiative, Private Registered Troupes (PRTs) have been deployed to perform Nukkad Nataks (street plays) across various localities in Chandigarh. These engaging performances focus on themes such as proper nutrition, maternal health, childhood obesity prevention, and the critical first 1000 days of life. They also highlight the use of the Poshan Tracker App and stress the importance of clean water and hygiene, aligned with this year’s campaign theme:
“Shuddh Jal aur Swachhta Se Swasth Bachpan”
and tagline: “Purn Poshan Ki Shuruwaat, Shuddh Jal aur Swachhta Ke Saath.”
Cultural events were successfully held at:
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Ayushman Health Centre, Hallo Majra
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Anganwadi Centre, Sector 42-C
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Kundan Nagar, Mouli Jagran
Local audiences responded positively, stating that the plays helped them understand essential topics like nutrition during pregnancy, child care, and balanced diets for physical and mental growth. The Health Department lauded the initiative, noting its effectiveness in driving behavioral change at the grassroots level and called for more such outreach programs.
The CBC Chandigarh also announced that similar activities will continue in the states of Punjab and Haryana in the coming days, including interactive sessions, awareness camps, and cultural performances aimed at sustaining the momentum around health, nutrition, and hygiene education.
To extend the campaign’s reach, CBC Chandigarh is also leveraging social media platforms to engage a wider audience and amplify Poshan Pakhwada’s key messages.
Poshan Pakhwada 2025 continues to serve as a dynamic, people-centric initiative committed to eliminating malnutrition through active community participation and behavioral change.
For more information about Poshan Pakhwada 2025, visit: https://pib.gov.in/PressReleaseIframePage.aspx?PRID=2120021#:~:text=Extensive%20awareness%20generation%20sessions%20and,carried%20out%20by%20States%2F%20UTs&text=Department%20of%20Drinking%20Water%20and,to%2023rdApril%202025
